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Warner Bros. Discovery Is Rebranding Max

Netflix co-CEO Ted Sarandos explains why he thinks the HBO Max rebrand 'makes sense'

Netflix's co-CEO weighed in on Warner Bros. Discovery's decision to revert to the HBO Max branding. The streamer's name changed to Max two years ago.

HBO Max rebrand reversal signals Warner Bros. Discovery’s return to prestige TV and retreat from the Netflix playbook

Warner Bros. Discovery shocked advertisers at its upfront, announcing the re-rebrand of HBO Max. Plus, it discussed new ad tech and IP for ad partnerships.

Warner Bros. Discovery Is Rebranding Max—Again

Warner Bros. Discovery is hitting rewind on Max’s branding, bringing back the HBO name it dropped from the streaming service two years ago. The company will rebrand its streaming platform as HBO Max this summer,

Max to be rebranded

Ars Technica · 1d

Max pivots back to HBO Max as WBD rethinks ability to compete with Netflix

Warner Bros. Discovery's (WBD) streaming service Max will be called HBO Max starting this summer, bringing back a name that WBD curiously ditched a couple of years ago.

Deadline on MSN · 1d

HBO Max Is Back: WBD Rebranding Streamer This Summer

In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max. The rebrand will take place this summer, Warner Bros. Discovery revealed Wednesday at its upfront presentation to advertisers in New York.

The Conversation on MSN · 10h

The rebrand that went full circle: HBO Max to New HBO Max

Warner Bros. Discovery (WBD) recently announced the streaming app Max will revert to the name HBO Max this summer. The move comes only two years after HBO was dropped from the brand name. The announcement has sparked a wave of commentary of social media,

6h

Max Brand Reversal Driven By Warner’s Changing Ambitions, Direction

Warner Bros. Discovery will revert the name of its streaming service to the original HBO Max, which says a lot about how much ...

1don MSN

Warners Reverses Course: Changes Max’s Name Back to HBO Max

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

11d

Max follows Netflix: New $7.99 fee for sharing accounts with family outside your home

Streaming giant Max is imposing a new monthly fee for subscribers who share their accounts with family outside their ...

1don MSN

HBO Max Lives! Max to Change Its Name Back After Two Years

Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...

1d

Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...

6d

Netflix, Max & Apple TV+ are dropping three huge new shows next week

Netflix, Max, and Apple TV+ are rolling out three huge new series next week, from a stylish crime drama to a new Apple sci-fi ...

15hon MSN

Is the New ‘Final Destination: Bloodlines’ Movie Streaming on Netflix or HBO Max?

Final Destination Bloodlines opens in theaters this weekend, marking the sixth film in the horror movie franchise. We can’t ...

10hon MSN

Netflix's New Releases Can't Topple 'The Last of Us' on the Streaming Top 10

By now, viewers are overly familiar with the two main streaming release models: there's the traditional one-episode-a-week ...

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