Louis Vuitton’s Paris Fashion Week show took over the Louvre with a star-studded crowd and a killer collab between Pharrell and Nigo, mixing Americana streetwear with Japanese flair. View on euronews

Louis Vuitton men's creative director, Pharrell Williams, drew his audience to a rear courtyard of the Louvre Museum after dark on Tuesday for a fall-winter catwalk show, kicking off Paris Fashion Week with a line-up of jazzed up streetwear.

Pharrell Williams kicks off Paris Fashion Week with Louis Vuitton streetwear show - The show established Louis Vuitton as the luxury leader in streetwear.

Now sitting at the top of the luxury pyramid, the longtime acolytes employed rich textures and sophisticated details to dandify their signature silhouettes.

Pharrell Williams will reveal his fall collection in Paris on January 21, 2025, reuniting with his longtime collaborator.

Celebrities including Bradley Cooper squeezed into Louis Vuitton as the brand transformed the Louvre’s historic heart into a stunning stage for Paris Fashion Week.

Paris Fashion Week Men’s A/W 2025 began yesterday with Pharrell Williams’ celebration of a ‘friendship for life’ with streetwear legend Nigo. Reporting from Paris, Wallpaper* fashion features editor Jack Moss picks the best of the week,