Among White's biggest coups as he put together his league was to get Hirano to sign on. The Snow League will add halfpipe ...

At the debut competition in the legend’s Snow League startup, snowboarders envision a future that includes sustainable ...

Shaun White tells CNN Sport that he’s hoping to bring about a new age for winter sports with the introduction of The Snow ...

First Event Begins This Friday, March 7, at 11:30 a.m. ET Exclusively on Peacock; Encore Presentation on NBC on Saturday, ...

Founded by U.S. Olympic snowboarder and iconic X Games athlete, Shaun White, Snow League has become a groundbreaking ...

Snow League’s inaugural series returns in December 2025 with a stop at Secret Garden, China, followed by a return to Aspen’s ...

The legend rides on. Shaun White, the snowboard icon who helped bring the sport to the masses, is launching “The Snow League” ...

The Snow League’s world debut couldn’t have gone any better, if you ask founder Shaun White. “Honestly, it’s better than I could ever have imagined,” the snowboard icon said Saturday from Buttermilk ...

Legendary snowboarder Shaun White's 'Snow League' competition is on the rise after athletes experienced immense success at the recent event in Buttermilk, Aspen ...

was grateful that White dropped in (yes, that’s a snowboard pun) to visit his investment and bring some attention to it on the way to Aspen. “The awareness that Shaun can bring with his ...

Snowboarders and freeskiers might be associated with relaxed style, but The Snow League has lined up some top-shelf brand ...