In the summer of 2005, Cenveo’s CEO, Robert G. Burton, found himself at the center of a bitter proxy war. An activist ...

It wasn’t just a tagline. FedEx integrated this message across every channel available at the time — television, direct mail, ...

Many turned to social media as a lifeline—an always-on, affordable way to reach customers. The advice at the time? Post more.

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Brands must now adapt their retail customer experiences to reflect what customers value most as we enter the post-COVID-19 ...

Discover how the retail industry is set to undergo a major transformation with the integration of AI technology by 2025.

A few years ago, I worked with a small wellness brand in Ireland that wanted to grow its Instagram following. They had a ...

The patterns that defined Goodmail’s rise and fall still echo in 2025, and they offer cautionary lessons for any company ...

Barbie and Mattel have transformed their marketing strategy and succeeded in gaining new followers and engaging with adult ...

The conventional wisdom about 2025 marketing trends follows a predictable pattern: identify an emerging technology, ...

The retail industry is becoming increasingly competitive, so businesses are turning to interactive experiences to set ...

In 2023, Jasmeet Singh wasn’t brought into HUSCO just to “modernize I.T.” He was tasked with something deeper: transforming a ...