In an era where data and technology are changing at an incredible pace, it’s easy to lose sight of the human element in ...

The CEO of Coty has become the latest chief executive to cite influencers as a means to boost performance. Speaking this week ...

Pernod Ricard’s VP of marketing believes its important brands “evolve at the same pace” as their consumer rather than ...

Virtual worlds could soon become a key part of any marketing channel mix. Brands need to start thinking about how they can ...

Thirty marketing executives will take part in this year’s Scholarship, which aims to help them develop the skills they need ...

From battles for flexibility to demands to perform under physical and emotional pressure, are businesses really supporting ...

Having once been a “titan” of Twitter, KFC had to rethink its social strategy and embrace co-creation to reach Gen Z ...

The chicken fast-food brand, which arrived on UK shores in 2021, was the fastest-growing fast-food brand in the UK in the 12 ...

In the first of our new State of Academia series, we ask how useful are marketing degrees in preparing students for the ...

Accepting that not every innovation will succeed and learning to ‘celebrate the kills’ is key to creating a culture where ...

When budget cuts are on the cards, there are two key questions businesses should ask themselves to ensure they are making the ...

A ‘frame, scan, plan’ approach gives marketers the necessary foresight to assess the threats and opportunities beyond their ...