Virtual worlds could soon become a key part of any marketing channel mix. Brands need to start thinking about how they can ...

Pernod Ricard’s VP of marketing believes its important brands “evolve at the same pace” as their consumer rather than ...

Thirty marketing executives will take part in this year’s Scholarship, which aims to help them develop the skills they need ...

From battles for flexibility to demands to perform under physical and emotional pressure, are businesses really supporting ...

In this episode of The Marketing Week Podcast, deputy managing editor Charlotte Rogers, senior reporter Molly Innes and senior reporter Niamh Carroll discuss why effectiveness is such a pronounced ...

Having once been a “titan” of Twitter, KFC had to rethink its social strategy and embrace co-creation to reach Gen Z ...

The company admits it “lost a little focus” as it sought to “flood” streaming platform Disney+ with new content.

Despite falling sales, the beauty giant believes social media advocacy - combined with new forays on Amazon and TikTok Shop - ...

Popeyes UK has hired its first chief marketing officer, as the chicken fast-food brand looks to accelerate its growth. Jo Vaughton will join the brand in June from Pizza Express, where she has been ...

Marketing feels like a tough gig at the moment. Last month, we finally witnessed the Trump administration’s ‘Liberation Day’ of massive tariffs across the board, and regardless of the fact the UK got ...

When budget cuts are on the cards, there are two key questions businesses should ask themselves to ensure they are making the ...