Over a hundred tech firms, including Alphabet, Meta, Mistral AI, and ASML, have reportedly urged the European Commission to ...

The agenda focused on how brands in India are adapting to shifting consumer expectations, technological change, and evolving ...

In the Energy Ka Gola campaign, Glucon-D distributed flavoured ice golas made with its energy drink across parks in four ...

The report by finds that fashion brands are achieving a 97% video completion rate on Connected TV, with southern cities ...

The announcement comes alongside the rollout of a new all-India campaign. The company stated that the campaign aims to ...

realme has launched a new teaser campaign that has sparked speculation online about the identity of its next brand face.

In this article, Shriya Seshadri of SummerOwl Studio, explores why effective branding is less about appearance and more about ...

If creators choose not to activate the copyright check, their Reels will still be scanned post-publication. In such cases, ...

From dark social to niche communities, industry insiders share how brands are tracking real engagement and reimagining their ...

Chord, the creative agency under the 1702 Digital network, will lead the brand’s social media strategy, with a focus on audience engagement, community building, and culturally rooted storytelling ...

In 2025, digital advertising is projected to grow by 12% to ₹728 billion ($8.4 billion), while traditional media will see a ...

H1 saw Indian advertisers pause, reassess, and place smarter bets. As H2 heats up, industry experts share that brands are ...