Many Canadians report that they are buying fewer American products and avoiding US-owned stores and restaurants in protest at the threat of US tariffs and annexation, but entertainment brands appear ...
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
Provides an overview of the key datapoints that advertisers need to know about TikTok, spanning investment, consumption and performance insights.
Chinese consumers are prioritising products with the best functional benefits, as brand loyalty drops to its lowest level in history, with the preference for local brands reaching 77% in 2023, a 21% ...
This year’s Super Bowl ads ranged from heartfelt to downright crazy. Beyond the beer, snack and candy brands that continue to engage us, it was refreshing to see some other categories, like kitchen ...
This is a story about the enduring power of pride, and a celebration of XXXX's ongoing belief in the ability of creativity to turn deep strategic insight into sales driving gold. By doubling down on ...
Fluctuating weather patterns are making it more difficult for retailers to plan seasonal offerings to match consumer demand. Demand for circular fashion is growing; leading retailers are exploring ...
As the curtain falls on Super Bowl 2025, it's time to reflect on the ads that left a lasting impression on viewers. In light of System1's recent research on creative consistency, it’s only appropriate ...
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