Executive Perspectives for Modern Marketers. Chief Marketer is an information hub connecting a global portfolio of more than a dozen marketing-focused brands including Event Marketer, AdExchanger, AdMonsters, Cynopsis Gaming, Cynopsis, Multichannel Marketer, PR News, and more—an aggregate audience topping 1.1 million readers.

Dec 30, 2024 · To mark the end of 2024 and celebrate its successes, we’ve compiled the most-read Marketers on Fire profiles of the year. Enjoy these deep dives into marketing strategy, solutions to industry challenges and standout campaigns from Morgan Stanley, ADT, Denon, Blue Cross Blue Shield and Hinge.

Dec 13, 2024 · Chief Marketer’s Agencies of the Year is the ultimate comprehensive guide spotlighting the most innovative marketing firms in the business.. Chief Marketer, the leading information resource serving Fortune 1000 marketers, has unveiled its 2025 Top Agencies of the Year—the industry’s most respected roster of agency partners.. The exclusive group represent the best and brightest across all ...

Nov 10, 2024 · A recent McKinsey report surveying C-suite-level marketing and growth officers from CPG and retail companies revealed what the industry has known for some time: the purview of the CMO has expanded… yet again.. Traditional marketing functions—like content and creative, consumer insights and communications—are now joined by a slew of commerce-related responsibilities, including shopper ...

Nov 7, 2024 · For more than a decade, EventTrack has been the leading and largest annual research study on experiential marketing. There’s nothing else like it. Six Surveys in One Report. Separate surveys were initiated to consumer event marketers, b-to-b event marketers, corporate trade show exhibitors—plus attendees at consumer events, b-to-b events and trade shows. Fortune 1000 Insights. […]

Nov 17, 2024 · Executive Perspectives for Modern Marketers. Chief Marketer is an information hub connecting a global portfolio of more than a dozen marketing-focused brands including Event Marketer, AdExchanger, AdMonsters, Cynopsis Gaming, Cynopsis, Multichannel Marketer, PR News, and more—an aggregate audience topping 1.1 million readers.

Nov 23, 2024 · Discover’s latest ad campaign featuring actress Jennifer Coolidge challenges the perception that its card is not readily accepted at merchants across the U.S. With the help of Coolidge’s broad comedic appeal and recent Nilson data, which claims Discover can be used 99% of places that take cards nationwide, the brand hopes to dispel the myth once and for all.

QUESTIONS. For questions about the Agencies of the Year Program, contact: Megan Sigg Senior Marketing Manager Chief Marketer [email protected]

Oct 18, 2024 · Executive Perspectives for Modern Marketers. Chief Marketer is an information hub connecting a global portfolio of more than a dozen marketing-focused brands including Event Marketer, AdExchanger, AdMonsters, Cynopsis Gaming, Cynopsis, Multichannel Marketer, PR News, and more—an aggregate audience topping 1.1 million readers.

From Big Brands to Top Agencies, These are This Year’s Biggest Game-Changers . Chief Marketer’s People of the Year Awards shines a spotlight on the brightest minds in marketing—the game-changers and rule-breakers who push the envelopes, elevate …