World’s best ads ever #63: Axe hits the sweet spot with ‘Chocolate Man’
World’s best ads ever #63: Axe hits the sweet spot with ‘Chocolate Man’
6 months ago
thedrum.com
When a man opens the door or lends a hand, it’s not applause-worthy — it’s common decency. This Men’s Day, let’s raise the bar, trust men to do better than just the basics. Praising men for what should be everyday responsibility only lowers the standard. This Men’s Day, let’s expect integrity, effort and respect — not surprise when men meet the baseline. @metroshoesindia #marketingquake #mensday #appreciaction #trustmen (Marketing Quake, Metro Shoes, Men’s Day Campaign) | Marketing Quake
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