It’s no secret that a huge part of a guitar’s tone is the pickups. Gibson has been handcrafting our pickups in the U.S.A. since 1935, from the player-favorite P-90 to the humbucker™, one of the main ingredients of rock ‘n roll as we know it. With the launch of the Pickup Shop, those who want to experiment, upgrade, or mix and match to find the right tonal recipe now have the tools to shape their sound. Watch the full video to hear new pickups from the Historic, Modern, and Original Collections i
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