Why All Brands Should Study Stanley Cup CEO Terence Reilly's Marketing Masterclass
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YouTubeForbes
Why All Brands Should Study Stanley Cup CEO Terence Reilly's Marketing Masterclass
Every so often, product marketing creates such a frenzy it becomes its own cultural moment - think Adidas Stan Smiths, Old Spice and Pokémon Go. The Stanley Cup phenomenon definitely fits the bill and is a masterclass in the power of well timed marketing and brand hype. This case study centers on one man, Terence Reilly, who was also ...
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The Oilers lift the 1984 Stanley Cup. Video Credit: NHL | Oilersnation
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🏒On May 19, 1984 with a 5-2 win in Game 5 of the Stanley Cup Finals, the Edmonton Oilers dethrone the Islanders, ending New York's 4-year reign as champions. The victory marks the "arrival" of the highly touted Oilers, who are in their 5th season in the NHL and are led by superstar center Wayne Gretzky. In last year's Cup final, the Islanders squashed the promising Oilers in a 4-game sweep. But the Islanders could no longer prevent the simmering offense of the young Oilers squad from erupting.
6:27
🏒On May 19, 1984 with a 5-2 win in Game 5 of the Stanley Cup Finals, the Edmonton Oilers dethrone the Islanders, ending New York's 4-year reign as champions. The victory marks the "arrival" of the highly touted Oilers, who are in their 5th season in the NHL and are led by superstar center Wayne Gretzky. In last year's Cup final, the Islanders squashed the promising Oilers in a 4-game sweep. But the Islanders could no longer prevent the simmering offense of the young Oilers squad from erupting.
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51.4K views7 months ago
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